BRIDGE
YANKEE
CONSULTING
ABOUT US
WHO
I founded Yankee Bridge out of firsthand experience and a deep respect for what it really takes to succeed across cultures. This isn’t theory for me—it’s the result of years spent in the home furnishings industry, working directly with manufacturers, retailers and buyers, on both sides of the Pacific.
I’ve developed products from concept to shelf, navigated complex supply chains, and managed the fine balance between creative vision and commercial viability.
Over time, one truth became clear: many excellent companies from Asia struggle to connect with Western markets—not because their products aren’t good, but because the message doesn’t land. That’s not a language issue; it’s a positioning problem. It’s cultural. It’s strategic. It’s psychological.
That’s why I built Yankee Bridge—to help companies navigate that space with clarity, cultural fluency, and strategic precision. This work is part translation, part brand therapy, and part business development. It’s about uncovering what makes your product meaningful here—not just there.
I bring a practical, grounded approach informed by market realities, and I work closely with companies that are serious about long-term relevance, not just short-term wins. If you’re preparing to enter or expand in the U.S. or EU, I’m here to help you do it with confidence, competence, and a message that actually resonates.
WHAT
At Yankee Bridge, I work with Asian manufacturers and brands to ensure their products and messaging succeed in Western markets. This means more than just translating words—it means translating value.
Through strategic copywriting, nuanced cultural localization, and market-savvy positioning, I help companies stand out in a crowded, competitive landscape.
With over a decade of hands-on experience across both China and the U.S., I understand how American consumers think, what they expect, and how they make purchasing decisions. That insight informs everything I do—from refining a product’s message to repositioning an entire brand.
Whether you’re preparing to launch in a new market, strengthen your presence, or fine-tune how your brand communicates, Yankee Bridge offers end-to-end support. I help you define your message, sharpen your positioning, and build trust with audiences who may have never heard of you—yet.
The result? Communication that feels native, strategy that’s rooted in reality, and a brand presence that earns attention for the right reasons.
HOW
STRATEGIC COPYWRITING & MESSAGING
This is more than translation - it’s communication with intent. I craft product descriptions, brand narratives, and website content that connects with American consumers through cultural relevance, explanation of clear features & benefits, and strategic SEO optimization..
Every line is designed to resonate, build trust, and convert interest into action.
OPTIMIZED VISUALS & USER DESIGN EXPERIENCE
First impressions matter. I support U.S.-focused product photography and video, help simplify instruction manuals, and shape packaging design - so your product looks right, feels intuitive, and makes sense to Western buyers.
A smoother customer experience doesn’t just cut down on returns - it builds trust and long-term loyalty.
REFINED BRAND POSITIONING & PRESENTATION
How your product is perceived often matters more than the product itself. I help define and express your brand’s unique value through competitive analysis, naming, tagline development, and holistic positioning.
The goal: to make your quality unmistakable and your brand memorable.
MARKET ENTRY STRATEGY & SUPPORT
Bringing a product into the U.S. market is part strategy, part storytelling, and part operational readiness. I advise on pricing models, channel strategies (DTC, Amazon, retail), and develop sales collateral—from buyer decks to trade show materials—so your pitch is not only professional, but persuasive.
In short: I help you turn preparation into traction.
MY STORY
Michael Hruby
Yankee Bridge Consulting
I founded Yankee Bridge with a clear purpose: to help Asian manufacturers not just enter Western markets—but truly succeed in them. That means more than speaking English. It means shaping how your products are understood, trusted, and chosen by U.S. and European buyers. I focus on message, meaning, and market fit—because when those three align, sales follow.
Before launching Yankee Bridge, I spent over 12 years as Partner and General Manager of Boliya USA, representing furniture and accessories sourced from China, Thailand, and Mexico. Our portfolio ranged from hand-crafted acacia wood pieces to contemporary case goods. I managed the full lifecycle—from product development and branding to client training and large-scale retail negotiations. My work helped land lines with major U.S. retailers like Wayfair, Houzz, and Gilt, supported by custom sales tools, messaging, and cooperative intention.
Earlier in my career, I ran flagship showrooms for high-end European brands like Ligne Roset and BoConcept in key U.S. cities including Seattle, Scottsdale, Miami, and Chicago. That time in retail taught me one crucial thing: Western buyers don’t just buy products—they buy stories, experiences, and emotional confidence in what they’re purchasing.
My edge lies in understanding both sides of the table. I’ve worked deep inside Chinese production facilities, collaborating closely with factory workers, executives, owners and engineers, managing overseas trade shows, and hosting U.S. buyers for factory visits and sourcing trips. This gave me a firsthand view into the rhythm and rigor of Asian manufacturing—and the often unspoken expectations of Western retail partners.
Now based in Tempe, Arizona, I bring that hybrid perspective to every client relationship. I help manufacturers bridge not only a language gap, but a cultural and commercial one. Through Yankee Bridge, I offer strategic copywriting, brand positioning, go-to-market planning, and operational consulting—tailored to help Asian businesses speak with clarity, stand out in Western markets, and scale with purpose.
Think of me as a strategic extension of your team—someone who understands your product, your challenges, and your ambitions. Whether you're refining a product catalog, preparing for buyer meetings, or planning a U.S. launch, I’m here to make sure your message lands—and resonates.
Ready to build your bridge to the U.S. market?